It is the goal of each ecommerce site to have high traffic that translates to increased sales. However, most people don’t know some of the best practices that can help increase the traffic to their ecommerce sites almost instantly. It is wise to bear in mind that, some methods of increasing traffic to your ecommerce site might take longer than others. Here are the top 7 ways to instantly increase your ecommerce traffic. build your own ecommerce website
Using paid advertising
This method remains to be the best for people looking to increase traffic to their ecommerce site almost immediately. However, it is wise to make sure that the ecommerce website is prepared for traffic to avoid money wastage. The best way to ensure that an ecommerce website is prepared for traffic is by ensuring that visitors are sent to some of the best landing pages. Some paid advertising options to consider giving a try include Google Adwords, Pinterest promoted pins and Facebook ads. In as much as using paid advertising is likely to increase traffic to your ecommerce website, it is prudent to engage the services of a professional. You may also want to learn from other business people who have used paid advertising before.
This is another proven way to increase traffic to ecommerce websites. It involves some of the best practices that help sites rank high in search engines for their choice of keywords. It is equally important to optimize your site for mobile and desktop. This ensures that a wide range of visitors can access your site regardless of the device they are using. Therefore, it is important to hire a competent team of SEO professionals who will get your SEO job done to perfection. Most importantly, your site should be user friendly and page loading speed should be top-notch.
This is a method used in most cases by content marketers in a bid to improve on backlinks and search rankings. This ensures that visitors return to their sites from time to time. Consider sending blog updates to some of your registered website visitors to make them come back. Here are some blogging ecommerce sites ideas that will make your visitors come back:
- Announcement of new products
- New features announcements
- Reviewing new products including gadgets
- Trends in interior decorating and fashion
Social media marketing
Today, the power of social media when it comes to the success of online businesses cannot be denied. Social media marketing provides a perfect way to build backlinks from some of the best social media platforms. In addition, it plays a crucial role when it comes to search engine rankings. Some social media sites to consider showcasing your blog updates and products include Instagram, Pinterest, Twitter and Facebook. To boost your engagement with customers, it is prudent to brand your social media pages with catchy header graphics. In addition, it is wise to consistently and regularly post updates in order to boost your engagement. Having a large follower base on social media translates to higher traffic to your ecommerce site.
This is one of the commonly used ways to receive traffic from your existing site visitors and customers. Consider having a list of emails where you can send exclusive discount coupons, sales announcements and blog updates to your existing visitors. Using pop-ups that offer shopping vouchers or discount coupons to your site visitors is a good way to capture emails from first-time site visitors. WordPress plugins such as WP Exit popup can be used to implement this. Similarly, it is advisable to get assistance from a professional if you have problems using email marketing.
The number of people making purchases using mobile devices has drastically increased over the last few years. For this reason, it is wise for ecommerce sites to be optimized for mobile app or mobile. Some ecommerce websites provide their customers with special incentives for every in-app buying and each time they download their mobile apps. Today, the number of available options that can ensure businesses optimize for mobile has increased considerably. Some resources to help you design a mobile app for your visitors include MobiCart, Apptuse, MobiCommerce and ShopGate.
Starting an affiliate program can be a great method of leveraging traffic from the sites of other people. It remains one of the best ways to get instant traffic to your site. It provides other sites with the incentive of hosting your affiliate links or banners on their ecommerce websites. Most importantly, they are in a position to recommend some of the products you offer to their visitors. Before starting an affiliate program, it is wise to first determine the sale percentage you are ready to part with so that your affiliate partners can consider sending traffic to your site.
High traffic to your ecommerce site means more sales and profits. If you are not familiar with some of these practices, it is prudent to seek professional assistance. Although you will have to spend some money, the results are worth it.